Why Social Media? Social Media plays an important role in our campaign, as we target young audiences as known as millenials. According to the Guardian, 91% of young adults use social media nowadays. The use of Social Media will be particularly important in the first part of our marketing campaign, because it helps to increase brand recognition and reach a great number of consumers with the smallest investment of money. We will use an interactive way of communicating, trying to involve as much as possible our customers, for example with photo contests and offering of discounts.
Types of Social Media: Facebook: In launching period, we will conduct a photo contest in which followers need to like our page, tag their friends in the pictures and share the post to get discounts. This is to make our Facebook page go viral and create awareness. It is also a platform where we share our brand activation videos and introduce our partners. As we are mainly targeting students in Lyon, we can easily reach them through University Facebook groups and quickly spread our message as social media today are the new "word of mouth". Twitter: Twitter will be carried out after launching event. Similar to facebook, we will host a photo contest with hastag #Foodini. The winner will get a free lunch package. It could be used to inform the target audiences about the promotion code and other discounts. Snapchat: Snapchat has become a huge social media recently, especially for young people. So we decided to create our own account. This could be used during the Foodtruck event as a part of promotion. We will work on to create our own filter, so whenever people snap a photo of the food they purchase from our app, they have include the Foodini logo onto their picture. Every day, some best photo will be selected and featured in our snapchat account. Instagram: It will be used to post picture of our partners’ lunch menu with creative food styling. This is used to create a desire for our target audience and to link partners and our young customers. Instagram is the social media characterized by the highest percentage of users in the age 18-24; according to statistics, in France there are 5.8 million Instagram users, and the 41% is in the age 18-24.
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