Getting our partner to promote us while promoting theirselves
Our partners are an essential part of our campaign. Through them we're going to get the word out and get people to try the servicedirectly from the place they trust and where they love to eat. Billboards and flyers would be used atlaunch with coupons that the users can use in our partner establishments. Moreover the cafèts would receive stickers and banners to hang or stick in the cafèt, so to be recognizable to FOODINI customers (Like foursquare) The cross publicity stunt could also be directly requested by a series of establishments, that can pay extrato appear in the "Top" section of the app. Moreover in the future, a loyalty program could be devised by FOODINI or one of its partner establishment, to continue catering customers to the app.