The idea: For brand activation event, we decided to target college using a food struck with music and Foodini logo on it. The food truck will be located in front the college entrance during the break to attract students. There will also be banner with eye catching design. Everything will be organized with a very festival spirit. We will give out discounts coupons from our partners for students. Finger food and soft drink will also be served during the event. This will offer the consumers a real trial taste of their future order.
The reason for this is to deliver a whole new exciting, on-action, different experiences for the youth- our targeted audiences. By creating a very new, alive and fun event, we want to state that our service is unique from the others and will bring a great interest to our customers Other Promotion : Moreover, each customers when first using the app will be asked to registered for an account. In promotion period, each users will be given a sharing code, if they pass it to their friends, both of them will get 10% discount when purchasing. This is to create awareness for our service.
Preparation 2 months prior to the event:
Carry out community consultation - establish support for community facilitating the event and provide on-going feedback
Seek support from local media to create awareness
1 months prior to the event:
Complete planning framework such as proposing idea for target college as well as partners
Make sure the venue and vehicle are booked and timing is suitable for targeted audiences
2 weeks prior to the event:
Kick start all the media promotion on social media as well as other media
The idea is to create a buzz feed that make the target audiences excited and wait for the D-day
1 weeks prior to the event:
Liaise with outside agencies to confirm details
Confirm all bookings
3 days prior to the event:
Check equipment is ready and in good condition
Organize for all media attention to be collected and taped
D-day: Action!! Recording a video throughout the event to use after the event
After the event :
Publish the video recorded on social media such as youtube, facebook, twitter explaining why we do it and how. The purpose of this is to create the buzz effect and word of mouth marketing.
Evaluate the success of the event against the goals and objectives of the event by conducting survey and sale figures